Hi! We're Julie Cooper and Brett Cooper, fundraising copywriters for great causes. Does your fundraising bring in as much money as it could? You can send donor communications that stir hearts to action. We'd love to help. π Start by subscribing to our FREE weekly newsletter.
Welcome to the 6th issue of Fundraising Players. FP is about fundraising, writing, donors, life. Iβm glad youβre here. Please take a moment to take a look-see at the video message from me to you. Then we'll hop into writing for Facebook. π β
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Chicago, Wednesday, April 14, 2021
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So, you're reading how to write better for Facebook in an email, eh? π€
That's a good thing for you and me both. If I had posted this info on Facebook instead, you likely wouldn't have seen it β unless I paid for an ad, you were in the target audience, you happened to see the ad... and then you clicked on it. Facebook is funny like that.
Facebook aims to build community and bring the world closer together. But it doesn't always make it easy for us to connect with the people we want to connect with... like our supporters.
(But I've got to confide in you. Facebook makes it super easy for a son to message his mother with the news that he MARRIED his girlfriend. True story. Here's a slice of my life from last week. π€·)
Alas, here we are, togetherβall warm and cozyβ inside an email. So, even though I'm writing about Facebook content today, I want to emphasize that email is still the best way to connect with our supporters in the digital space.
If that makes you want to send a fire-breathing dragon my way, π₯π²π₯ please be sure to watch the video I made for you today. I do some explainin'.
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BUILDING A STRONG FOUNDATION
Facebook can be a great addition to your fundraising toolbox. It works best when you take the long-game approach to building a community of raving fans that you nurture to become loyal supporters.
Remember (from the video) that we don't control social media platforms β the owners of the platforms can change the rules at any time... and limit the access we have to our followers. We can do nothing about it except develop our social media plans with this reality in mind.
So, we want to build our fundraising strategy on a solid foundation. π Our direct mail list and our email list are assets we own that nobody can limit or take away. π
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FACEBOOK WRITING GUIDE
Today, I'm giving you my popular guide, How to Write Facebook Fundraising Ads That Convert.
βGrab the guide here, share it with your colleagues, and use it the next time you need to create compelling social media content.
Here's what this guide will do for you:
β It will give you a blueprint to create a well-performing ad.
β You'll discover strategies to save time and raise more money.
β You'll get lots of tips and a bunch of examples to give you inspiration for the next ads or posts you create.
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SMART STRATEGIES
Here are several copywriting tips to help you write better for Facebook. (You can find more tips inside the PDF guide.)
Heads up: I'm going to use the term "post" in this newsletter from now on β but I'm referring to either an organic post or paid ad.
Let's go!
Smart Strategies for Creating Successful Facebook Content
For 6 more smart strategies and lots of real-world examples, see the guide. It will help you take the guesswork out of writing for Facebook. π
TRUTH BOMBS
π£ Pamela Grow always tells it like it is:
Subscribe to The Grow Report, a weekly "no B.S." fundraising newsletter.
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π£ And a bomb from Joe Pulizzi, founder of Content Marketing Institute and the Orange Effect Foundation. It's easier and more effective to go an inch wide and a mile deep:
Be well and stay safe. Thanks for all you do for your organization and your cause. ποΈπ
Iβll see you again in your inbox in two short weeks.
All my best,
Julie
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PS: I'd love to hear from you. Do you have a challenge that youβd like me to address in a future newsletter? Hit "reply" and let me know. βοΈ
PPS: Did someone forward you this newsletter? Get your complimentary subscription here. I send a fresh letter filled with good, practical stuff every other week. π
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Hi! We're Julie Cooper and Brett Cooper, fundraising copywriters for great causes. Does your fundraising bring in as much money as it could? You can send donor communications that stir hearts to action. We'd love to help. π Start by subscribing to our FREE weekly newsletter.
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