In this issue:
Wednesday, November 2, 2022
Hi Reader,
This idea couldn't be simpler . . .
If you're getting thank-you notes from your beneficiaries, don't keep them to yourselves.
Share them with your donors!
Here's how:
If you get handwritten thank-you notes and cards:
Here's an example. It was sent to us by Humanitarian Service Project after Julie visited their headquarters, saw dozens of thank-you notes on a bulletin board, and suggested they be shared with donors.
The DM package we received from HSP included . . .
A Homemade Personalized Thank-You Card from HSP's Executive Director:
Which Opened Up . . .
To Reveal The Following 3 Beneficiary Thank-Yous:
Thank-You #1 (Outside):
Thank-You #1 (Inside):
Thank-You #2 (Outside):
Thank-You #2 (Inside):
Thank-You #3 (Full Page, 1-Sided):
All of the above notes are artifacts that represent impact in its purest form. They're full of love and gratitude from wonderful people, so they'll fill your wonderful donors' wonderful hearts with love and gratitude too.
(Yes, your donors will be grateful for the gratitude!)
But what if you don't receive any handwritten thank-you notes?
In that case, consider collecting every thank-you / testimonial your organization receives from now on: from beneficiaries, volunteers, board members, and donors.
Take selected excerpts (even if they're from emails) and paste them into separate documents. Format them with larger fonts and a header such as, "A Note of Gratitude."
Print them out and share them as explained above.
Whenever you're doing good, your donors are right there with you — in heart, in spirit, in mission.
So share with your donors the thanks you've received — help them to really feel the impact they're making, together with you!
For your brain, heart, and funny bone...
Until next time: May your hard work garner many thanks, and your sharing lift your donors' hearts . . . so the cycle of gratitude is complete!
We'll see you in your inbox soon!!
All our best,
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​PS: You deserve to raise lots more money for your good cause. Why not recruit an "all-star team" — The Case Writers — to take on your donor communications?
Imagine having all of these people on your side: Tom Ahern, John Lepp, Jen Love, Jeff Brooks, Maggie Cohn, Leah Eustace, Andrea Hopkins, Aimee Vance, and us (Julie & Brett).
Interested? Contact us, risk-free.
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We're Julie Cooper and Brett Cooper, fundraising copywriters for great causes. Does your fundraising bring in as much money as it could? You can send donor communications that stir hearts to action. We'd love to help. 💛 Start by subscribing to our FREE and fun weekly newsletter.
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