You've come a long way, online America, baby! This is the 79th issue of the Fundraising Writing Newsletter. Kindly share it with someone who is all about Connecting... until... Connected! (They can βsubscribe for free.)
In this issue:
Wednesday, February 22, 2023
Hi Reader,
It's 1994.
You and your partner have just moved in together. You're doing well enough to own a computer.
An awesome new company called America Online mails you an installation disc β for free!
The tech is amazing. It even talks to you.
It dawns on you:
You now have 2 email addresses.
(Can 1 household have more than 1 email address?!)
It further dawns on you:
No, 2 people don't need to share 1 email account.
And really, now that you look at it again... the email account name is kind of weird β and kind of long. You stare at it.
brettandorjulie@omgwereontheinterwebsdotcom
You shrug. Oh well. Too late.
True story.
(Except for the part after the @)
Alas, we "labeled" ourselves wrong. We didn't know any better. What can we say? It was the '90s.
But you are living in the future.
You know the value of being relevant.
So, consider this:
In the old days (like: yesterday), you could simply label your financials in plain language and get away with it.
You could use on-the-nose, not-really-relevant-for-donors verbiage such as you can see here below:
Today, however, you have come to realize that everybody is online. And it's not just Americans, either.
So now, language like:
Programs,
Fundraising,
Administration, and
brettandorjulie@omgwereontheinterwebsdotcom
...no longer retain the fine fragrance of long-lasting relevance.
Yet here's something you can proudly, safely, odoriferously dab behind your fundraising ears:
If you make these small, sweet-smelling changes, your donors will read your impact report financials with a much greater sense of impact. They will be more likely to think with their brains and feel with their hearts.
your financials + β€οΈ + mission = donor relevance
(And we all deserve to wear the lovely scent of Eau de Relevance.)
For your brain, heart, and funny bone...
Until next time: May you live long and well and always stay relevant!
All our best,
Fundraising Copywriters βFundraisingWriting.comβ |
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PS: Tom Ahern's new webinar: "How to write a fabulous Case" (with unlimited "All-You-Can-Eat Q&A" session) will happen "with bells on" (i.e., it will be awesomely helpful) on March 30th at 1:00 PM ET.
Special Early Bird pricing ends March 1st.
Tom will be training. Leah Eustace will be special guesting. Julie will be moderating. Join us, won't you, please β and bring your best good questions!
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PPS: If you'd like to read past issues of this newsletter, the Fundraising Writing Newsletter archive is here.
We're Julie Cooper and Brett Cooper, fundraising copywriters for great causes. Does your fundraising bring in as much money as it could? You can send donor communications that stir hearts to action. We'd love to help. π Start by subscribing to our FREE and fun weekly newsletter.
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