Should I look into the mirror or into the camera...? This is the 116th issue of the Fundraising Writing Newsletter. If you find value here, please tell your fundraising friends. (Your fundraising friends can βsubscribe here for free.)β
In this issue:
Wednesday, December 13, 2023
β
Hi Reader,
Have you ever gone out for a dinner for two and shared a couple of dishes rather than each ordering your own meal?
Sometimes a gal wants the best of both worlds!
It can be the same with your fundraising appeals.
You may have a story that could work in 1st or 3rd person. You might think of pros and cons for each.
So, then you ask yourself . . .
Sometimes: both.
Recently, this happened to Brett and me for an appeal we wrote for a client, Friends of the Blue Hills.
We had a great story that might do well told from the 1st or the 3rd person point of view.
We decided to use 3rd person POV for the letter and 1st person POV for the lift note.
Please give the letter below a skim, then I'll explain...
And β flip the page.
I hope you noticed:
Now please take a look at the lift note, written from Loraine's (1st person) POV:
And flip.
I hope you noticed:
A takeaway β
Before you start writing, ask yourself:
Here's the latest in our weekly video series, Win It in a Minute.
You can (and maybe want to?) subscribe here.
In this new video, Julie asks Tom Ahern: "Why should you have multiple fundraising asks in an appeal?"
For your brain, heart, and funny bone...
Until next time: May you tell every story in the best way possible, reflecting its truth.
Grateful,
Fundraising Copywriters βFundraisingWriting.comβ β |
PS: In 2024, Brett and I will have room for a new client.
If that might be you, please take a look at our portfolio and/or schedule a free call to talk about how we might work together.
We look forward to hearing from you!
We're Julie Cooper and Brett Cooper, fundraising copywriters for great causes. Does your fundraising bring in as much money as it could? You can send donor communications that stir hearts to action. We'd love to help. π Start by subscribing to our FREE and fun weekly newsletter.
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