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Your donors brake for fundraising bargains and curiosities

Published about 1 month agoΒ β€’Β 3 min read

Thank you for stopping by! This is the 133rd Fundraising Writing Newsletter. If you find value here, please tell a fundraising friend. (Your fundraising friend can ​subscribe here for free.)​

In this issue:

βœ… Your donors brake for fundraising bargains and curiosities

βœ… Tomorrow: Gifts in wills training. Be there?

βœ… Randomly yours: to inspire and recharge you

​

Wednesday, May 15, 2024

Hi Reader,

Does this ever happen to you?

You're super busy, absolutely not to be interrupted β€” and then you pull over for ice cream.🍦

No? Just me?

Okay, I need to ride with you in your willpowermobile.

Anyhoo, rest assured your donors are more like me: predictably entice-able.

You just need to offer them ice cream.

I mean...


Your donors brake for fundraising bargains and curiosities

You know a gift unopened is not a gift at all. 🎁

Same for unopened appeal letters.

The giving opportunity is there for the taking. Alas, untaken.

What to do?

Check out the following 3 examples of outer envelopes from appeals we wrote for clients in the past year or so.

Focus on fundraising BARGAINS and CURIOSITIES.

Fundraising bargains offer donors a good deal.

Like this:

Fundraising curiosities are an itch that needs scratching.

Like this:

Or this:

Donors want to give.

That's why they are donors.

If you give your donors a fundraising bargain...

...or a fundraising curiosity (an itch to be scratched)...

...they'll happily open your outer envelope gift wrapper.

...they'll gladly receive your gift of a giving opportunity.

Giving is the ice cream your donors crave.

So, please, give your donors what they crave!


Tomorrow: Gifts in wills training. Be there?

  • Tom Ahern will be training.
  • Ligia PeΓ±a will be helping to answer all your questions in our All-You-Can-Eat unlimited Q&A session (itself worth the price of admission).
  • Yours truly, Julie Cooper, will be moderating.

TOMORROW, Thursday, May 16, 2024 ... "In a decade, we banked $78 million in charitable bequests..." TRUE story from a mid-sized nonprofit. You'll learn about it in this master-webinar. You're not mid-sized? You'll also learn how to attract far more bequests by spending one day a year on the task.
​
​Has your charity ever seen one of these?​
​
BELOW: an actual bequest to a trusted nonprofit....

​Yes, it's real ... a gleeful charity shared this image with me back in 2020. They'd set up a proper bequest pipeline a few years earlier. Now that pipeline routinely produces major final gifts from true believers.
​
​PS: NOT an isolated case.​
​
Would your nonprofit like a similar and reliable STREAM of charitable bequests?
​
I'm guessing your answer is "Just tell me how, Tom!"
​
Well ... I WILL tell you how. But you'll have to invest some of your time ... and a bit of your money: $129 to be exact.
​
The title of this comprehensive master-webinar?
​How to Market Bequests:
The Delicate (tho Highly Lucrative) Art
of Asking for that Final Gift
​
​
IF you join the crowd (and, yes, it already is an eager crowd) at our master-webinar on Thursday, May 16, 2024 (you'll receive 1.5 hours of training + unlimited Q&A with host Tom Ahern, moderator Julie Cooper, and celebrated guest expert Ligia PeΓ±a) ... you'll leave knowing exactly what YOUR nonprofit NEEDS to do, to set up an unrelenting charitable-bequest pipeline. (PS: It's SO easy.)
​
You will absorb world-sourced, true-expert, best-practice advice re: how to market bequests. This treasury of advice might well change your charity's goals and expectations forever. (And, no, that's not an overstatement.)

​Join us? Please do. You won't regret it!


Randomly yours: to inspire and recharge you

For your brain, heart, and funny bone...


Until next time: May your every outer envelope be like an ice cream truck cruising down a sunny summer street, waking in your donors a sweet hunger for giving.

Grateful,

PS: When you are ready, we're happy to chat with you about how we might be able to help you with your donor communications β€” e.g., planning, writing, advising, reviewing, designing, training. Reply to this email or book a no-pressure call with me here.

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We're Julie Cooper and Brett Cooper, fundraising copywriters for great causes. Does your fundraising bring in as much money as it could? You can send donor communications that stir hearts to action. We'd love to help. πŸ’› Start by subscribing to our FREE and fun weekly newsletter.

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