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We're Julie Cooper and Brett Cooper, fundraising copywriters for great causes. Does your fundraising bring in as much money as it could? You can send donor communications that stir hearts to action. We'd love to help. 💛 Start by subscribing to our FREE and fun weekly newsletter.

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Fundraising 101: You're writing a scene, not an article.

Don't make a scene, write a scene! Your donors will feel as if they are on location. This is the 140th Fundraising Writing Newsletter. If you find value here, please tell a fundraising friend. (Your fundraising friend can subscribe here for free.) In this issue: ✅ Fundraising 101: You're writing a scene, not an article. ✅ A free summer webinar for YOU (space is limited) ✅ Randomly yours: to inspire and recharge you Wednesday, July 24, 2024 Hi Reader, Tom Ahern once said to me, "Most...

We hope this newsletter finds you under a rainbow cloud! This is the 139th Fundraising Writing Newsletter. If you find value here, please tell a fundraising friend. (Your fundraising friend can subscribe here for free.) In this issue: ✅ Rainbow cloud? Yes! ✅ (Also: fundraising samples.) ✅ (And: free webinar on July 31!) ✅ Randomly yours: to inspire and recharge you Wednesday, July 10, 2024 Hi Reader, Brett here: I'm hoping the last party you hosted or attended was (as Julie likes to say)...

Closeup of the inscription from our wedding album. Good things begin with ❤️. This is the 138th Fundraising Writing Newsletter. If you find value here, please tell a fundraising friend. (Your fundraising friend can subscribe here for free.) In this issue: ✅ 30 years for us! ❤️ 30 tips for you! 🤩 ✅ Randomly yours: to inspire and recharge you Wednesday, June 26, 2024 Hi Reader, As I write this on Monday, Brett and I are celebrating our 30th wedding anniversary. I shall resist the temptation to...

Sorry, Spock, logic is bound to fail you here. No one is a mere number! At the heart of you is ❤️. This newsletter has heart too, but for the record ... you have arrived at the 137th Fundraising Writing Newsletter. If you find value here, please tell a fundraising friend. (Your fundraising friend can subscribe here for free.) In this issue: ✅ Your donors have a heart. Don't lose them with logic. ✅ Randomly yours: to inspire and recharge you Wednesday, June 19, 2024 Hi Reader, If you've ever...

Please enjoy my favorite GIF! Floating hearts for you, my friend! This is the 136th Fundraising Writing Newsletter. If you find value here, please tell a fundraising friend. (Your fundraising friend can subscribe here for free.) In this issue: ✅ 3 ways you can raise more $ by connecting to your donors' identity ✅ Randomly yours: to inspire and recharge you Wednesday, June 12, 2024 Hi Reader, Honestly, I was more than a bit scared a few weeks ago when I had surgery. You never know, you know?...

Too much on your plate? Here are two options you might want to consider (with examples). This is the 135th Fundraising Writing Newsletter. If you find value here, please tell a fundraising friend. (Your fundraising friend can subscribe here for free.) In this issue: ✅ Too much on your plate? 😬 2 options for you. 🤩 ✅ Randomly yours: to inspire and recharge you Wednesday, June 5, 2024 Hi Reader, Do you have too much on your plate? I hate that feeling. It makes me think of when Brett and I went...

Well, hello! This is the 134th Fundraising Writing Newsletter. If you find value here, please tell a fundraising friend. (Your fundraising friend can subscribe here for free.) In this issue: ✅ Fundraising impact: AI backlash soon? ✅ Randomly yours: to inspire and recharge you Wednesday, May 29, 2024 Hi Reader, Brett here: AI: 😵💫 🤩 🥳 🤯 🤬 🫣 — amiright? If you're like me, you're equally fascinated by what AI can do today and horrified by what it might do sooner than later. It seems to me there...

Thank you for stopping by! This is the 133rd Fundraising Writing Newsletter. If you find value here, please tell a fundraising friend. (Your fundraising friend can subscribe here for free.) In this issue: ✅ Your donors brake for fundraising bargains and curiosities ✅ Tomorrow: Gifts in wills training. Be there? ✅ Randomly yours: to inspire and recharge you Wednesday, May 15, 2024 Hi Reader, Does this ever happen to you? You're super busy, absolutely not to be interrupted — and then you pull...

Well, hello there, friend! (And a special welcome to the new subscribers from Martha's Vineyard Nonprofit Collaborative whom we had the pleasure of training earlier this week!) This is the 131st Fundraising Writing Newsletter. If you find value here, please tell a fundraising friend. (Your fundraising friend can subscribe here for free.) In this issue: ✅ 📬 Direct Mail + digital (like finding a puppy in your letterbox) ✅ Are you ready for the Great Wealth Transfer? Do you want more bequests?...

Welcome, You! This is the 130th Fundraising Writing Newsletter. If you find value here, please tell a colleague. (Your colleague can subscribe here for free.) In this issue: ✅ "...you, someone who loves them!" (Identity-based fundraising writing.) ✅ Mail Bag 📬 ✅ Randomly yours: to inspire and recharge you Wednesday, April 17, 2024 Hi Reader, Some tips are so simple that, when you hear them, you might have the urge to smack your forehead and exclaim, "I should have thought of that!" and "I can...