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We're Julie Cooper and Brett Cooper, fundraising copywriters for great causes. Does your fundraising bring in as much money as it could? You can send donor communications that stir hearts to action. We'd love to help. 💛 Start by subscribing to our FREE and fun weekly newsletter.

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Not to put too fine a point on it... 🐝

...say I'm the only bee in your bonnet! 👒 This is the 144th Fundraising Writing Newsletter. If you find value here, please tell a fundraising friend. (Your fundraising friend can subscribe here for free.) In this issue: ✅ Not to put too fine a point on it... ✅ All Aboard! 2 weeks from tomorrow, will you be on the Tom-Ahern bus too? ✅ Randomly yours: to inspire and recharge you Wednesday, August 28, 2024 Hi Reader, There's a fun old song by a fun old band I think of now and then. Maybe you...

a cute marmot jumping over a gap underneath him

Image generated from Grok 2 (Fun Mode) You go, marmot! Jump that gap! We believe in you! This is the 143rd Fundraising Writing Newsletter. If you find value here, please tell a fundraising friend. (Your fundraising friend can subscribe here for free.) In this issue: ✅ 9 ways you can help your donors close the "Information-Action Gap" ✅ All Aboard! 3 weeks from tomorrow, will you be on the Tom-Ahern bus too? ✅ Randomly yours: to inspire and recharge you Wednesday, August 21, 2024 Hi Reader,...

GIF of Homer in bed with Marge, saying, "Let me set the scene for you, Marge, all right."

Setting the scene is like teleporting. Do it carefully or you might wind up in the wrong place. This is the 142nd Fundraising Writing Newsletter. If you find value here, please tell a fundraising friend. (Your fundraising friend can subscribe here for free.) A special hello 👋 to all of you who have joined us since last week when I co-taught a webinar with Rachel Muir and Sarah Masterson. So thrilled to have you here! 🎉 In this issue: ✅ 3 things you might be missing when you "set the scene"...

a stack of pancakes. the top one has a smiling face made of strawberries, blueberries and whipped cream

Warning: the following may make you hungry. Maybe eat first? This is the 141st Fundraising Writing Newsletter. If you find value here, please tell a fundraising friend. (Your fundraising friend can subscribe here for free.) In this issue: ✅ 2 Fundraising Writing reminders: Your first pancake ain't perfect ... and Don't let your griddle get too hot. ✅ Randomly yours: to inspire and recharge you Wednesday, July 31, 2024 Hi Reader, I'm going to be mentioning pancakes a lot. If you're not...

Don't make a scene, write a scene! Your donors will feel as if they are on location. This is the 140th Fundraising Writing Newsletter. If you find value here, please tell a fundraising friend. (Your fundraising friend can subscribe here for free.) In this issue: ✅ Fundraising 101: You're writing a scene, not an article. ✅ A free summer webinar for YOU (space is limited) ✅ Randomly yours: to inspire and recharge you Wednesday, July 24, 2024 Hi Reader, Tom Ahern once said to me, "Most...

We hope this newsletter finds you under a rainbow cloud! This is the 139th Fundraising Writing Newsletter. If you find value here, please tell a fundraising friend. (Your fundraising friend can subscribe here for free.) In this issue: ✅ Rainbow cloud? Yes! ✅ (Also: fundraising samples.) ✅ (And: free webinar on July 31!) ✅ Randomly yours: to inspire and recharge you Wednesday, July 10, 2024 Hi Reader, Brett here: I'm hoping the last party you hosted or attended was (as Julie likes to say)...

Closeup of the inscription from our wedding album. Good things begin with ❤️. This is the 138th Fundraising Writing Newsletter. If you find value here, please tell a fundraising friend. (Your fundraising friend can subscribe here for free.) In this issue: ✅ 30 years for us! ❤️ 30 tips for you! 🤩 ✅ Randomly yours: to inspire and recharge you Wednesday, June 26, 2024 Hi Reader, As I write this on Monday, Brett and I are celebrating our 30th wedding anniversary. I shall resist the temptation to...

Sorry, Spock, logic is bound to fail you here. No one is a mere number! At the heart of you is ❤️. This newsletter has heart too, but for the record ... you have arrived at the 137th Fundraising Writing Newsletter. If you find value here, please tell a fundraising friend. (Your fundraising friend can subscribe here for free.) In this issue: ✅ Your donors have a heart. Don't lose them with logic. ✅ Randomly yours: to inspire and recharge you Wednesday, June 19, 2024 Hi Reader, If you've ever...

Please enjoy my favorite GIF! Floating hearts for you, my friend! This is the 136th Fundraising Writing Newsletter. If you find value here, please tell a fundraising friend. (Your fundraising friend can subscribe here for free.) In this issue: ✅ 3 ways you can raise more $ by connecting to your donors' identity ✅ Randomly yours: to inspire and recharge you Wednesday, June 12, 2024 Hi Reader, Honestly, I was more than a bit scared a few weeks ago when I had surgery. You never know, you know?...

Too much on your plate? Here are two options you might want to consider (with examples). This is the 135th Fundraising Writing Newsletter. If you find value here, please tell a fundraising friend. (Your fundraising friend can subscribe here for free.) In this issue: ✅ Too much on your plate? 😬 2 options for you. 🤩 ✅ Randomly yours: to inspire and recharge you Wednesday, June 5, 2024 Hi Reader, Do you have too much on your plate? I hate that feeling. It makes me think of when Brett and I went...