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Fundraising Writing's Greatest Hits, Volume 1

Published 9 months agoΒ β€’Β 3 min read

Put on your dancing shoes? This is the 92nd issue of the Fundraising Writing Newsletter. If you're feeling groovy, please slide and glide this to a far-out colleague. Thank you! (Far-out colleagues can ​subscribe here for free.)​

In this issue:

  • Fundraising Writing's Greatest Hits, Volume 1
  • Will this be your "June 15th jam"?
  • Randomly yours: to inspire and recharge you

Wednesday, May 24, 2023

Hey Reader,

When I was a girl, my dad bought a used jukebox and hauled it down into our basement.

It was pretty iconic. When you flipped on a nearby light switch, the jukebox lit up in shades of neon, made some funky mechanical noises, and behold: a glorious rotating stack of records was just waiting to be spun right round.

My parents would sometimes give my sister and me the green light to swap out a few of their '60s and '70s records with fresh hits from the '80s. (Out with Lesley Gore's "It's My Party" β€” in with Madonna's "Borderline.")

It was a greatest hits party machine!

(You know, just like me and Brett!! 🀣 🫠)

Which is why we hereby share with you...


Fundraising Writing's Greatest Hits, Volume 1

Maybe some of these will be new for you?

​1 easy way to make your financials donor-relevant πŸŽ―β€‹

Read time: 3 minutes

Learn a simple writing tactic you can use to help your donors read your annual report financials with a sense of impact they can feel.
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​Why you should never stop fundraising to this group of lapsed donors πŸŒ… πŸ§‘β€‹

Read + video time: 6 minutes

Find out why Professor Russell James advises you never go quiet on your donors who've reached theΒ β€œmagic age"Β ... even if they've gone quiet on you.
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​Swipe this for your monthly giving donor comms πŸ‘€β€‹

Read time: 3 minutes

Discover helpful monthly giving language to use in your donor comms today.
​

​Share your beneficiary thank-you notes with your donors πŸŒ»β€‹

Read time: 2 minutes

Show donors your gratitude and their impact by sending them copies of thank-you notes and cards you’ve received. Easy! (With examples.)
​

​Your fundraising impact stories need THIS to resonate with donors πŸ€—β€‹

Read time: 5 minutes

Write more effective impact stories for your newsletters and other reporting-back communications.
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And that's it for our Greatest Hits, Volume 1. (Okay, it's an EP, not an LP.)
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Here's hoping you can rock out to at least one of these jams! :)


Will this be your "June 15th jam"?

You're invited!

Please join us for an intense super-sized 1.5-hour webinar (& "All-You-Can-Eat" Q&A session) with training by Tom Ahern β€” whom the New York Times dubbed "possibly the greatest non-profit copywriter on the planet."

In this once-in-2023 MEGA-webby, you'll discover how you can take your organization's newsletter from I-guess-this-might-work to this-one's-a-keeper!

Tom's got a selection of amazing success stories to share, including how he helped create newsletters that now generate substantial, repeatable income for charities.

One of these? A newsletter that now brings in almost half a million in extra donations each time it gets sent out.

Intrigued?

But wait, there's more!

We're also excited to have Rachel Muir, CFRE, joining us as a special guest. Rachel is a renowned nonprofit founder and thought leader (endorsed by Oprah). She'll be sharing her expertise on stewardship, retention, and newsletters.

During the webby, you'll hear awesome true tales of transformation, like how a simple shift in communication increased a hospital foundation's newsletter donations by a staggering 1,000%.

This is the only chance you'll get to join this enlightening event in 2023, so you won't want to miss out.

Your ticket to this "knowledge feast" is just US$139 per computer connection. A small investment that can yield significant returns when you put the lessons you'll learn into action.

Secure your spot now, and get ready to unlock the potential of your newsletters. Find out more and register here.


Randomly yours: to inspire and recharge you

For your brain, heart, and funny bone...

  • Fundraisingly Informative β€” How to Respect Your Time, and Help Your Boss and Colleagues Respect It Too by Jeff Brooks via Moceanic (a blog post about knowing your worth as a fundraiser and focusing on what truly matters)
    ​
  • Fantastically Bubbly? β€” Flightless Bird: The Villages via Armchair Expert (a 50-minute podcast episode in which New Zealander host David Farrier visits Florida to learn about America's biggest retirement community, The Villages)
    ​
  • Chucklingly Infectious β€” Skype Laughter Chain (a dare-you-not-to giggle 2008 viral video featuring all manner of contagious laughter)
    ​
  • Characteristically Plausible β€” The Magic of Character Invention by Sahil Bloom (a blog post about the benefits of adopting "main character energy" to face even the toughest of moments)

Until next time: May you spin all the best tunes from the jukebox of life ... and dance till you drop! πŸ’ƒ

All our best,

PS: Here's the latest in our weekly video series, Win It in a Minute. You can (and maybe want to?) subscribe here.

In this video, Tom answers the question:

β€œTom, the recently released Fundraising Effectiveness Report for Q4 2022 showed a decline in giving last year β€” the overall retention rate down to the lowest rate on record. What do you suppose organizations ought to take away from this?”
video preview

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Hi! We're Julie Cooper and Brett Cooper, fundraising copywriters for great causes. Does your fundraising bring in as much money as it could? You can send donor communications that stir hearts to action. We'd love to help. πŸ’› Start by subscribing to our FREE weekly newsletter.

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